By the end of the year, Frito-Lay intends to make half its snacks sold in the U.S. with only natural ingredients, according to The Wall Street Journal. via Frito-Lay To Make Half Its Snacks All Natural In 2011.
Major snack food manufacturers are starting to get on board with the trend towards healthy snacks. As consumers begin to eliminate unhealthy ingredients from their diet and concern builds in schools and businesses about the products that are sold in vending machines and cafeterias, the big players in the industry are forced to react. Frito Lay, one of the industry’s leaders, has begun to focus on producing products with natural ingredients.